Take on the world
with our data-driven
approach to international
& multi-region SEO

As a leading international SEO agency in California , we follow a multi-faceted approach to ensure that our clients' websites are optimised for various search engines simultaneously. Here are the key strategies that we employ:

• Comprehensive keyword research: We begin with thorough keyword research to understand what your target audience is searching for. We use cutting-edge tools to find high-volume keywords across all major search engines, not just Google. This allows us to target a broader audience and improve your visibility across the web.
• Technical SEO: We prioritise technical SEO, which involves enhancing your site's infrastructure for better crawling and indexing by search engine bots. This includes improving site speed, implementing secure protocols (HTTPS), creating XML sitemaps, enabling AMP (Accelerated Mobile Pages), and ensuring a responsive design for seamless mobile experience.
• On-page and off-page SEO: Our approach covers both on-page and off-page SEO. On-page SEO involves optimising individual webpages for chosen keywords, meta tags, header tags, and providing unique high-quality content. Off-page SEO involves earning and building backlinks, social signals, and other off-site factors that can improve your site's authority and rankings.
• Schema Markup: We use Schema markup, a form of microdata, to help search engines understand the content on your website more effectively. It aids in delivering richer search results, enhancing your visibility on SERPs.
• Local SEO: If your business has a physical presence, we put considerable effort into local SEO . We ensure your business appears in local search results and map listings on various search engines, boosting your visibility to a local audience.
• Voice search optimisation: As the use of digital assistants is rising, we ensure that your website is optimised for voice search. This involves optimising for long-tail keywords and conversational phrases that users might speak rather than type.
• International SEO: If your business targets different geographical locations, we focus on international SEO, ensuring that your site is optimised for different languages and regions. This includes hreflang tags, ccTLDs, and other considerations.
• Analytics and reporting: We use sophisticated tools to track your site's performance across different search engines. We regularly report to you with clear, concise, and comprehensive reports, which allows us to make data-driven decisions and keep improving our strategies.
• Staying updated: The landscape of SEO is constantly changing. We stay ahead with regular deep dives into algorithm changes, new features, and trends in SEO across all major search engines.
• Tailored approach: Lastly, we understand that each business is unique. Therefore, we tailor our SEO strategies based on your business’s specific goals, industry trends, and competitive landscape.

At XSTREAM INFOTECH, we believe in a holistic approach that combines all these elements, delivering a comprehensive SEO strategy that optimises your website for all major search engines, giving you a competitive edge in the global digital landscape.

We use a comprehensive, data-driven approach to measure the success of our international and multiregional SEO campaigns. Here's a quick overview:

• Rankings: We continually monitor keyword rankings in all target regions. Our proprietary tracking tools allow us to segment rankings by region, language, and device type, giving us a granular understanding of performance.
• Organic traffic: We use advanced analytics tools to track and segment organic traffic by region and source. We ensure that our SEO strategies are not only driving more traffic, but also driving the right kind of traffic, from the correct regions and languages.
• Conversion rates: While increased traffic and rankings are important, they don't necessarily translate to success unless they lead to conversions. We look at the percentage of organic visitors who take a desired action on your site—be it a sale, a lead form submission, or another form of engagement.
• Visibility and brand awareness: Through various brand tracking tools, we monitor changes in brand awareness and perception in each target region. This includes tracking brand mentions, sentiment analysis, and branded search volume over time.
• Technical performance: We regularly conduct comprehensive technical audits, ensuring that your site is well-optimised for search engines and users alike. This includes site speed, mobile optimisation, site architecture, and internationalisation aspects like hreflang tags and geo-targeting settings.
• Competitive analysis: We regularly benchmark and compare your performance against your key competitors in each target market, helping us identify new opportunities and strategies for growth.
• Local search performance: For businesses with physical locations, we measure success in local search rankings and the consistency of your local business listings across different regions and directories.

It's worth noting that success in SEO doesn't happen overnight. However, by consistently measuring these metrics and adjusting our strategies accordingly, we can ensure steady, sustainable growth in your international/multi-region visibility and the accompanying business results.

• Local keyword research: What may be a popular keyword in one region may not be as effective in another. While we can’t offer this service in other languages than English, we have plenty of experience working on international English-language campaigns. Our team is meticulous about conducting thorough keyword research for each locale to identify the keywords that your potential customers in that region are using.
• SERP analysis and competitor research: Our team analyses the search engine results pages (SERPs) for your targeted keywords in each locale to understand the specific ranking criteria for each region. Additionally, we conduct competitor analysis in each market to identify opportunities and threats, and to understand the tactics that work in those markets.
• Technical SEO: We ensure that the website is accessible and correctly indexed by search engines in each region. This includes the correct implementation of hreflang tags for language and regional URLs, and proper international sitemap implementation.
• User experience (UX): Localising the user experience is just as important. This includes ensuring that the website uses the correct date and currency formats, provides locally relevant content and information, and is user-friendly for the specific region.
• Regular reviews & adjustments: SEO isn’t a one-time job. We continuously review and adjust our international/multi-region SEO strategies based on results and changing market conditions. We provide regular reports and analytics that are broken down by region to ensure you’re always aware of performance.

We have significant expertise in handling international and multi-region technical SEO challenges. Our team is equipped with a deep understanding of the nuances that come with optimising websites for different regions.

We’ve handled numerous cases that involve hreflang tags for language and regional URLs, ensured consistent use of canonical tags to prevent duplicate content issues across various country domains, and have effectively implemented countless geo-targeting strategies. We're also adept at managing server location and TLD considerations, which are crucial in maintaining high SEO visibility across different countries.

Furthermore, we leverage the power of international/multi-region SEO by creating content that is culturally appropriate and locally engaging.

Our technical SEO audit is comprehensive, covering elements like site architecture, load speed, mobile usability, XML sitemap optimisation, schema markup, and more. We use this audit to identify and correct issues that might be hampering your international SEO performance.

Our strength lies in our data-driven approach, combined with our global SEO experience as a premier international/multi-region SEO agency in California. Our team uses advanced analytics to monitor your site's performance, and we adapt our strategies based on real-time data and trends.

Firstly, we undertake a comprehensive market analysis for every project. This involves conducting detailed keyword research and identifying user intent, taking into account factors like variation in dialects of English. We understand that language and cultural factors greatly influence search habits and, consequently, the SEO landscape. Therefore, we always make sure our strategies are region-specific.

We’re careful to analyse consumer and user behaviour using analytics tools. This provides insights into user demographics, behaviours, and preferences, enabling us to tailor our SEO strategy accordingly. This data-driven approach ensures that our strategies are always rooted in empirical evidence, which tends to yield superior results.

As SEO is a dynamic and evolving field, the XSTREAM INFOTECH team is fully committed to ongoing learning and adaptation. We stay on top of the latest developments in SEO, digital marketing trends, and shifts in cultural preferences. We also regularly review and adjust our strategies based on analytics data and performance metrics, to ensure they remain effective and relevant.

Finally, we also prioritise communication with our clients throughout this process. We believe in transparency, and will keep you informed about the strategies we're implementing, why we're implementing them, and how they're performing. Our goal is not just to deliver excellent results, but also to help you understand the process behind these results.