Need a Google Ads
agency in California?
We’ve got you covered.

We pride ourselves on our experience and expertise in managing Google Ads and digital marketing campaigns for a wide variety of businesses across different industries. This diverse portfolio has allowed us to gather rich insights and develop a unique understanding of specific customer behaviours, seasonal trends, and industry-specific challenges.

• E-commerce: We have experience running product listing ads, dynamic remarketing campaigns, and optimising for ROAS.
• Technology and software: We've worked with SaaS companies and startups, where we’ve focused on driving leads and signups with a strong emphasis on CAC and LTV.
• Financial services: Our experience in this industry spans FinTech, insurance firms, and financial advisory services. We've navigated through the complex compliance landscape to drive results.
• Allied healthcare: We've dealt with the delicate and highly regulated nature of healthcare advertising, driving patient leads for clinics and increasing awareness for allied healthcare companies.
• Travel and tourism: We've managed campaigns for accommodation, travel and tour companies, often dealing with seasonal trends and a highly competitive marketplace.
• Education: From financial literacy programs to online learning platforms, we've driven student leads and course sign-ups.
• Real estate: We've worked with realtors and property developers to drive property enquiries and sales.
• Retail: We've optimised campaigns for both local and multinational retail businesses , focusing on store visits and online sales.
• Automotive: From transport to automotive parts suppliers, we've driven consistent leads and sales.
• Food and beverage: We've worked with both chain restaurants and local bistros, with an emphasis on driving online orders and physical visits.

Each industry has its own unique challenges and opportunities, and we've honed our ability to adapt our strategies to meet these needs. We don't believe in a 'one-size-fits-all’ approach. We always customise our campaigns to align with your specific industry trends and business goals.

• Your business goals: The first thing we do is make sure we understand your specific business objectives. What actions on your site represent valuable user behaviour to you? It could be anything from form submissions and purchases to phone calls or page views. We'll use these actions as the basis when defining conversions for your campaigns.
• Setting up Google Ads conversion tracking: Once we've identified your key conversion actions, we'll set up conversion tracking in Google Ads. This involves adding a piece of code, also known as a ‘tag’, to your website. The tag fires whenever a user completes a valuable action, which is then recorded as a conversion in Google Ads.
• Google Tag Manager: For most websites, we suggest using Google Tag Manager . This tool allows us to manage and deploy marketing tags on your website without having to continually modify the code. It adds flexibility and allows us to better track specific interactions on your site.
• Aligning conversion tracking with campaign goals: We make sure to align each conversion action with the relevant campaign. For example, if you're running an eCommerce site, we might track ‘Add to Cart’ actions for a general product awareness campaign, while for a more targeted sales campaign, we'd track “Purchase” conversions.
• Implementing conversion tracking across platforms: We also consider cross-platform conversions, including mobile apps, if that's relevant for your business. Google Ads also allows for call tracking conversions which can be set up if your business heavily relies on calls.
• Setting up conversion value: This involves assigning a monetary value to each conversion type, which helps in evaluating the true ROI of your campaigns. This value can be the same for all conversions or it could be different, depending on the type of conversion.
• Track, analyse, and optimise: Once everything is set up, we constantly monitor and analyse the performance of your campaigns. We pay attention to metrics such as ‘Cost per conversion’, ‘Conversion Rate’, and ‘Value/Cost’. These insights allow us to optimise your campaigns, ad groups, and keywords for better conversion rates and ROI. We believe in data-driven decision making, so we let these metrics guide our strategy.
• Reporting: We provide regular and comprehensive reports, ensuring you're informed about your campaign's performance. We report not just on conversion data, but also on the actionable insights we've gained and how we're using this information to continually refine and improve your campaigns.

Our approach to remarketing in Google Ads is holistic, strategic, and data-driven, designed to maximise your return on investment. We start by understanding your business, products, target audience, and objectives—this way, we can ensure that we are tailoring the remarketing strategy to your unique needs.

• Audience segmentation: We don't just remarket to everyone who has visited your site; we carefully segment your audience based on their interaction with your site. This includes, for example, visitors who have added items to their cart but didn't purchase, visitors who stayed on the site for a certain amount of time, visitors who visited certain pages, or a combination of such behaviours. Each of these segments gets its own unique set of remarketing ads.
• Tailored ad creatives: We design our remarketing ads based on what we know about the audience segment they are targeted at. We believe in personalisation, so your audiences will see ads for products or services they have shown interest in, potentially encouraging them to return and complete their purchase.
• Multi-channel remarketing: While Google Ads is a powerful platform, your customers aren't only on Google. We can utilise Google's Display Network and YouTube to ensure your remarketing ads reach your audience in more places online.
• Dynamic remarketing: By utilising Google's dynamic remarketing capabilities, we can ensure that the ads people see are directly related to the pages or products they have interacted with on your website. This approach can drastically improve conversion rates because it reminds users of exactly what they left behind.
• Conversion tracking and Analytics: We continuously monitor and analyse your remarketing campaigns' performance using Google's powerful Analytics tools. This data allows us to adjust our strategies and tactics as needed to ensure optimal performance.
• Privacy compliance: We prioritise user privacy and ensure that all our remarketing activities comply with data protection regulations and Australian law.

By taking this comprehensive and nuanced approach to remarketing, we aim to boost your conversions and enhance customer loyalty. Our focus is not just on bringing visitors back to your site, but also enticing them to complete their purchases and becoming repeat customers. This approach brings an improved return on ad spend and overall business growth.

As a leading Google AdWords Agency in California, XSTREAM INFOTECH adopts a comprehensive, data-driven approach to managing Search and Display campaigns for our clients.

• Strategic planning: Firstly, we conduct an in-depth understanding of your business, your target audience, and your marketing objectives. This allows us to develop a strategy that suits your unique needs.
• Keyword research and selection: For search campaigns, we conduct comprehensive keyword research using industry-standard tools, and we tailor your ad copy and landing pages to these keywords for maximum relevance.
• Audience segmentation: In display campaigns, we segment your audience based on demographics, interests, and behaviours. This approach allows us to target ads more effectively and improve ad engagement.
• Ad creation and optimisation: We create compelling, engaging ads, and we routinely A/B test different elements to identify what works best. We also optimise landing pages to improve Quality Scores and conversion rates.
• Bid management: We use both automated bidding strategies and manual adjustments to ensure we're obtaining the best possible return on your ad spend. We monitor these bids regularly and make changes as necessary based on market trends and campaign performance.
• Monitoring and Analytics: We continually monitor campaign performance and make data-informed decisions. Our team leverages Google Analytics, alongside Google Ads, to gain a comprehensive view of user behaviour.
• Regular reporting and communication: We believe in total transparency. We provide regular reports detailing your campaign performance, including key metrics like click-through rates, conversion rates, and return on ad spend. We also maintain open lines of communication to ensure you're always in the loop about your campaigns.

Our primary objective is to make sure that your Search and Display campaigns not only increase visibility but also drive conversions and sales for your business. We're dedicated to continually optimising your campaigns to maximise your ROI.

Our team fully understands the importance of staying up to date with the ever-evolving landscape of digital advertising and the Google Ads platform. As such, we have several strategies in place to ensure we're consistently in line with the latest developments:

• Direct Google Partnership: As a Google Partner agency, we have a direct line to Google. This relationship provides us with early access to new features, products, and updates before they're released to the general public, enabling us to stay ahead of the curve.
• Continuous learning: Google offers numerous educational resources, including the Google Ads certification program, Google Skillshop, and other specific learning modules. Our team is required to participate in these programs regularly to ensure we are up to date with the latest advancements and best practices in Google Ads.
• Industry conferences and events: We regularly attend key digital marketing conferences, workshops, and webinars. These events are a fantastic source of the latest trends, insights, and strategies from thought leaders and industry experts.
• Regular audits: We conduct regular audits of our campaigns and strategies. This practice ensures that we're always employing the most effective and efficient methods available, aligning with updates in the Google Ads platform and industry trends.
• Peer and community learning: We're active participants in digital marketing and Google Ads specific forums and communities online. This allows us to exchange ideas, discuss trends, and share knowledge with other professionals in the field.
• Subscriptions and newsletters: We subscribe to leading digital marketing publications, blogs, and newsletters. These resources allow us to stay in touch with any changes in the industry as soon as they occur.
• Test and learn approach: We always allocate a portion of our campaign budgets to test new features, strategies, and ideas on Google Ads. This allows us to assess the effectiveness of these new elements firsthand and keep our clients' campaigns at the forefront of what's possible.

By employing these strategies, we ensure that our clients' campaigns are always using the latest and most effective techniques on the Google Ads platform. This not only keeps us updated with the changes in the Google Ads platform and industry trends, but also helps us provide the best results possible for our clients.

Here's how we integrate Google Ads into the broader marketing landscape:

• The marketing objective: We first make a thorough assessment of your business, your competition, and your industry. We spend time understanding your overall marketing objectives, whether they're improving brand awareness, lead generation, customer acquisition, or customer retention.
• Data-driven decisions: We leverage data from various sources such as your website analytics, CRM data, and even third-party data. Using this, we optimise your Google Ads campaigns by targeting the right audience, choosing the most relevant keywords, and crafting compelling ad copy.
• Cross-channel integration: If you need Google Ads integrated with other marketing channels, we can ensure your ads work in tandem with other marketing channels like social media, SEO, email marketing, content marketing, and offline marketing. This means that if your needs require it, we can create a unified messaging and brand experience for your customers, regardless of the channel they engage with your brand on.
• Retargeting and remarketing: Google Ads allows for sophisticated retargeting and remarketing strategies. We take advantage of these capabilities to align with your customer lifecycle marketing. For example, customers who abandoned a shopping cart on your website can be retargeted with personalised ads, bringing them back to complete the purchase.
• Attribution modelling: We use advanced attribution modelling to understand how Google Ads contribute to customer journeys and conversions. This way, we can see how Google Ads interact with other touchpoints and adjust your marketing strategy to maximise ROI.
• Testing and optimisation: A key part of our strategy is continuous testing and optimisation. This helps us understand what works and what doesn't, so we can refine and improve your Google Ads over time. We analyse campaign performance, carry out A/B tests, and use machine learning algorithms to continuously improve your campaigns.
• Reporting and communication: We believe in transparency and provide regular, comprehensive reports detailing the performance of your Google Ads campaigns in the context of your overall marketing strategy. We highlight key wins, learnings, and areas of improvement, keeping you in the loop at all times.

By integrating Google Ads campaigns with your larger marketing strategy in this way, we ensure a seamless customer experience, create multiple touchpoints to engage with your audience, and ultimately drive better results.

Quality Score is a metric used by Google Ads to assess the relevance and quality of your ads and keywords. It's a crucial factor that influences both your ad position and the cost per click (CPC). A higher Quality Score can lead to better ad placement at a lower cost.

Quality Score comprises three primary components:

• Ad relevance, which measures how closely your ad aligns with the intent behind a user's search. Ads that closely match the searcher's intent are deemed more relevant.
• Expected click-through rate, which predicts the likelihood of your ad being clicked when shown. An ad that is expected to be clicked often will have a higher CTR and therefore a higher Quality Score.
• Landing page experience, which assesses the relevance and usability of your landing page. A high-quality landing page is relevant to the ad and search query, easy to navigate, and provides a good user experience.

We ensure your Quality Score is as high as possible through strategies such as the following: 

Optimising ad text . We ensure your ads are highly relevant to the keywords you're bidding on. This involves using the keywords strategically in your ad text and aligning the message with what the user is searching for. By making the ad text as relevant as possible to both the keywords and the user's intent, the ad's effectiveness and engagement can be significantly improved.

Improving landing pages and enhance landing page loading speed. Your landing pages should be quick to load and directly relevant to your ads—they should provide valuable information related to the user's search query and be easy to navigate. We can help you with here, as these factors are also a key pillar of SEO.

Using targeted keywords . We’ll help you narrow down your keywords to those most relevant to your products or services. Broad or irrelevant keywords can dilute your ad's effectiveness and lower your Quality Score. Targeted keywords ensure that your ads are displayed to the most appropriate and interested audience.

Refining keyword groups : We organise your keywords into tightly themed groups. This allows for more targeted ad copy and landing pages, which can improve your ad relevance and landing page experience.

Regularly reviewing and refining ads : We continuously test and tweak your ad copy and formats to see what works best in terms of CTR and overall performance.

Mobile optimisation : With the growing number of searches conducted on mobile devices, it’s vital to ensure your landing pages are mobile-friendly. We help optimise your pages for mobile to improve user experience and engagement.

Using negative keywords : We can assist in implementing negative keywords to prevent your ads from appearing for irrelevant searches, which can help improve your CTR.