We help ambitious brands
be found, by the people
who matter most

At XSTREAM INFOTECH, we’re very proactive with reporting to our clients. From campaign traffic and session duration to conversion rates and typical return on ad spend, you can expect routine weekly or fortnightly calls from your dedicated XSTREAM INFOTECH Account Manager, who’ll run you through performance on key metrics and discuss campaign ideas.

Of course, this isn’t all you’ll hear from us. We’ll touch base on an ad-hoc basis as new developments emerge, new opportunities arise, and bold new ideas for your tailored digital marketing campaign blossom.

You will have access to our live reporting tool, which integrates with Google Analytics and other platforms, so you can access your data and results in real time.

As our client, you will receive a monthly report which dives into relevant data for your channel. An executive summary will also be provided—and we’re happy to work to any specific reporting needs that you may have, whether that be minimalistic, or as extensive as you require.

Lastly, our reports will always let you know what tasks have been completed in the past month and what tasks are coming up in the following month, so you have full visibility and transparency.

At XSTREAM INFOTECH, our dedicated team goes above and beyond to stay abreast of all the latest trends and emerging developments in digital marketing. We do this any way we can. Some of our methods include:

The time it takes to see results from your new and improved digital marketing strategy can vary based on a number of factors, including the goals of the campaign, the target audience, and the specific tactics being employed.

It’s important to note that digital marketing is a long-term strategy, especially for more competitive industries and markets.

Additionally, the type of digital marketing strategies we employ can impact the timeline of results. For example, SEO can take several months to start presenting results, while paid advertising such as Google Ads and social media advertising can start driving traffic and conversions more quickly.

This is why XSTREAM INFOTECH adopts a holistic approach to ensure the best outcome possible. Ultimately, it’s important to have realistic expectations and a clear understanding of the goals and timeline of your digital marketing campaign.

We will always have a clear optimisation process towards reaching your core goals, and this strategy will be unique to your business. With XSTREAM INFOTECH, you can rest assured that we’ll set clear and realistic targets from the outset, and not make unrealistic guarantees.

Yes, we do use generative AI—very carefully. While we’re mindful of the many potential pitfalls and the speed of change in this space, we use software-as-a-service AI tools for brainstorming, research, content creation, and learning.

We use AI the way we use all our other tools—to complement and enhance our skills. and knowledge. We don’t use tools to take dodgy shortcuts or engage in manipulation.

When it comes to content writing, we follow Google Search’s guidelines on AI-generated content, which state that high-quality content will be rewarded no matter how it’s produced. We always write toward Google’s high-quality content principles of expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). In practice, this means that copying and pasting output from an AI tool just isn’t good enough.

Our team intentionally works across a broad range of industries, as we have a breadth of experience to draw from. We’re firm believers that good digital marketing practice can be applied to get results regardless of industry.

From talent marketing to allied health and eCommerce businesses, our portfolio of existing clients spans a diverse range of sectors.

XSTREAM INFOTECH also has a strong partnership network that we can introduce you to for services that we don’t specialise in. We are mindful of being experts in everything we deliver, and we won’t claim to be when this is not the case.

Creating a digital marketing strategy requires a comprehensive approach that takes into account your business goals, target audience, budget, and available resources. We want to review your business and goals holistically, so that we can apply a strategy that best fits these goals. It’s worth noting that this tailored strategy may not be what you originally enquired about.

Our process is as follows:

Discovery

• We define your business goals: We'll start by identifying what you want to achieve through digital marketing. These goals can be anything from increasing brand awareness to driving traffic to your website, generating leads, increasing sales, or improving customer engagement.
• We identify your target audience: We'll determine who your ideal customers are, their demographics, behaviour patterns, and preferences, as this is crucial for creating effective digital marketing campaigns.

Strategy

• We choose the right channels: There are various digital marketing channels available, including social media, search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. Based on our analysis, we'll choose the channels that are most effective in reaching your target audience and achieving your business goals.

Budget

• We develop an honest and transparent fee: XSTREAM INFOTECH avoids a ‘packaged’ approach to services. Instead, we will work closely alongside you to determine an approach that best fits your budget, as well as your business’s unique digital marketing needs.

Deliver, Report, and Optimise

Once the campaign is underway, we’ll keep you up to date on campaign hurdles, milestones, and successes. Digital marketing is an ongoing process that requires constant monitoring, tweaking, and optimisation.

• We will use analytics tools to measure the success of your digital marketing campaigns. This includes tracking your website traffic, social media engagement, email open rates, and conversion rates to determine what is working and what needs to be improved.
• Our team will regularly review your digital marketing strategy to ensure it remains effective and aligned with your business goals.

Here are some key metrics we use to evaluate the effectiveness of our digital marketing campaigns, although not all these metrics are relevant to every single campaign.

• Search engine rankings: We monitor your website's search engine rankings for your target keywords. Improved rankings can lead to increased visibility and traffic.
• Website traffic: We monitor the number of visitors to your website, the sources of the traffic (such as social media, search engines, or referrals), and the time they spend on your site.
• Conversion rate: We calculate the percentage of website visitors who take a desired action, such as filling out a form, making a purchase, or subscribing to your newsletter.
• Cost per acquisition (CPA): We determine the amount of money you spend to acquire a new customer or lead. This metric can help us optimise your digital marketing budget.
• Return on advertising spend (ROAS): We measure the revenue generated from your digital marketing campaigns against the amount spent on them. By evaluating which methods are working, we can improve future advertising efforts.
• Social media engagement: We track the number of likes, shares, comments, and followers on your social media channels. This can help us understand how well your content resonates with your audience.
• Email marketing metrics: We track the open rates, click-through rates, and conversion rates of each email in your email marketing campaign. This provides valuable insight into the effectiveness of your email marketing efforts.

Overall, it's important to establish clear goals and objectives for your digital marketing efforts and track the metrics that align with them. Regularly analysing and adjusting your campaigns based on the data we collect helps us optimise your digital marketing strategy for maximum success.